Principles, sales craftsmanship
& operational leadership.
We founded Hard Call Sales to prove that qualified B2B meetings are never a matter of chance. They are built on thousands of hours of sales craftsmanship, absolute transparency and partners who lead from the front line themselves.
The people behindhundreds of millions.
From a villa in Malta in 2017 to one of the Nordics' highest-performing appointment setting agencies for IT and SaaS. Our partners don't watch from the sidelines — they coach, refine the method and lead every engagement with the same uncompromising sales craft.
Malin Berlin
Malin leads the Swedish office and is responsible for AI Sales, European client relationships and partnership agreements.
Pontus Bredal-Hansen
Founded HCS in Malta in 2017 after topping the revenue charts. The architect behind our campaign methodology, network building and AI integration.
Joakim Ström
Founded HCS in 2017. A passionate sales and culture builder who has read more than 100 sales books and leads day-to-day sales delivery with relentless energy.
Johanna Glaad
Leads the daily SDR teams and onboarding with an uncompromising focus on show rate and high meeting quality for Nordic enterprise and SaaS clients.
Joakim Lundin
Top seller with years of experience booking complex meetings with CEOs and IT leaders across Swedish tech, manufacturing and real estate.
Kevin Eriksson
Specialist in data-driven outreach and fast appointment setting with Nordic decision-makers in IT, software and industrial tech.
Book a strategy call directly with leadership.
Walk through your target audience, your market potential and what a three-month pilot could look like for your company. 20 minutes, 100% no-obligation.