Joakim Ström

I've always loved business – as a kid I sold golf balls I'd dived up, and at seven I collected bottle deposits at festivals. I have no problem working seven days a week if that's what it takes.

Before I started Hard Call Sales with Pontus in 2017, I had various sales jobs. The last one before we got going was working 300 hours a month in a factory. It paid well, but it wasn't sustainable in the long run. I don't mind working hard – but it should be fun too.

I've read over 100 books on sales, leadership and personal development, and I love coming up with new ideas, executing them and watching the company grow. At the same time, I have no problem sitting down and grinding through calls all day – you should never forget where you came from.

Sales is fun when you succeed – and I love succeeding. That's why I love sales. In my free time I hang out with my family, take long walks with our dog Luna, do Muay Thai or dive for moray eels.