We build B2B pipelines
for IT and SaaS companies
— fast.
We combine LinkedIn, email and personal phone follow-up to identify buying intent – and only book meetings with decision-makers who have actually shown interest in what you sell.
We book meetings with the decision-makers our competitors never reach.
LinkedIn and email surface the buying intent. Our sales reps take over on the phone and turn that interest into qualified meetings, straight into your calendar.
We build IT & SaaS pipeline that turns into closed deals.
At Hard Call Sales, we help IT and SaaS companies book meetings with the right decision-makers. Whether your customers are in manufacturing, construction, finance or the public sector — we identify them and qualify them against your requirements.
We build intelligent campaigns across email and LinkedIn. But when someone shows buying interest, we don't replace the craft of selling with bots — our experienced sales team picks up the phone and books the meeting through a genuine conversation.
“Hard Call Sales has delivered more than 20 MSEK in new business for us.”— Mattias Holm, Head of Sales at AVEVA
On average, our sales reps bring more than 10,000 hours of sales experience. The result: hundreds of millions of kronor in business value generated for challengers and market leaders alike.
Big results for leading
B2B & SaaS companies
See how companies like AVEVA, Monster, IDNet and Wall to Wall Group build predictable meeting pipelines with Hard Call Sales.

Appointment booking to enterprise companies that contributed to deals worth over SEK 20 million
AVEVA Select Scandinavia engaged us for a trial period of appointment booking targeting large enterprise companies. The assignment contributed to deals worth over SEK 20 million.
Appointment booking for Monster's Swedish sales team during new service launches
On several occasions, we have supported Monster's Swedish sales team with appointment booking targeting relevant decision-makers in connection with the launch of new services.

Appointment booking and customer outreach for home visits – Wall to Wall Group and Repipe
A publicly listed company with 26 subsidiaries in the group. Throughout multiple campaign periods, we supported their team with appointment booking and customer outreach for home visits.

Targeted email campaigns and meetings with decision-makers for a new service launch
Allt om Juridik is part of Blendow Group. We ran targeted email campaigns and booked meetings with decision-makers across a range of industries in connection with the launch of their new service.

Appointment booking with retail companies for IDNET's sales team
IDNET is a global leader in ESL technology (Electronic Shelf Labels). On several occasions, we have supported their sales team with appointment booking targeting retail companies.

A long-term appointment booking partnership – now combined with AI
Milient Software is one of Europe's leading providers of time reporting and project accounting. For several years, and still today, we have supported Milient with appointment booking.

Appointment booking across several countries with retail decision-makers
During a campaign period, when Magnus Johansson – former CEO of Coop Sweden – was leading the company, we supported Bumbee Labs with appointment booking across several countries.

Referred to us by AVEVA – appointment booking with strategic decision-makers
The assignment came to us through a recommendation from AVEVA Select Scandinavia, and since then we have supported Roima on several occasions with appointment booking targeting strategic decision-makers.

Twelve weeks to a full pipeline.No lock-in — you decide.
Targeting & Domain Setup
We map your ideal customers and manually verify every decision-maker. Isolated sending domains secure 100% deliverability, so your messages land in the inbox.
Multichannel Outreach
Hypothesis-driven copy is A/B tested across LinkedIn and direct email. We warm up interest and pinpoint which accounts are showing clear buying signals.
Senior Appointment Setting
Our experienced sales reps call every opened conversation and qualify against budget and need. Only relevant meetings get booked — straight into your sales reps' calendars.
Wrap-up & Data Review
Full transparency on pipeline value, conversion rate and ROI. You own all the data and every lead — then you decide whether we continue.
The people behindhundreds of millions.
From a villa in Malta in 2017 to one of the Nordics' highest-performing appointment setting agencies for IT and SaaS. Our partners don't watch from the sidelines — they coach, refine the method and lead every engagement with the same uncompromising sales craft.

Malin Berlin
Malin leads the Swedish office and is responsible for AI Sales, European client relationships and partnership agreements.

Pontus Bredal-Hansen
Founded HCS in Malta in 2017 after topping the revenue charts. The architect behind our campaign methodology, network building and AI integration.

Joakim Ström
Founded HCS in 2017. A passionate sales and culture builder who has read more than 100 sales books and leads day-to-day sales delivery with relentless energy.

Johanna Glaad
Leads the daily SDR teams and onboarding with an uncompromising focus on show rate and high meeting quality for Nordic enterprise and SaaS clients.

Joakim Lundin
Top seller with years of experience booking complex meetings with CEOs and IT leaders across Swedish tech, manufacturing and real estate.

Kevin Eriksson
Specialist in data-driven outreach and fast appointment setting with Nordic decision-makers in IT, software and industrial tech.
We build your network –while we book your meetings
We filter out exactly the decision-makers who match your ideal customer profile — and cut out all the noise.
While we book your meetings, your network grows with relevant decision-makers. Contacts you own forever.
Once the network is built, we keep engaging. We warm up cold contacts and activate them the moment a need arises.


Book a call with
our meeting expert
Our meeting expert walks through your pipeline with you. Whether you sell to IT leaders, SaaS companies or procurement teams, we build a setup that fits you — and show you exactly what a pilot would look like for your business.
“Hard Call Sales filled our calendar in six weeks. We didn't have to build our own SDR function.”
Pick a time straight in the calendar
A no-obligation 15-minute strategy call directly with Malin Berlin. We'll go through your ideal customer profile and your current pipeline, and show you how a 3-month pilot fills up with qualified meetings.

