Pontus Bredal-Hansen

I've worked in sales my entire adult life. In the last few years before we launched Hard Call Sales, I worked at one of Sweden's largest appointment-setting companies – and after topping the revenue list every month for over a year, I felt it was time to build something of my own.

Together with Joakim, I started Hard Call Sales in January 2017, after we had moved to Malta and rented one of the country's largest villas as our office. The ambition was simple: to create a sales company with higher quality, a stronger business focus – and a more fun culture.

Since then we've booked tens of thousands of meetings, represented world-leading companies and helped everyone from fast-growing tech startups to world-leading enterprises reach the right decision-makers.

Today we combine classic appointment setting with smart AI prospecting through, among others, our partner LinkedClient – and we keep developing our model every day. When I'm not working, I train Muay Thai, hit the gym or spend time with my family.